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Vision, Mission and Values

Our Vision

Our Vision

NaturaNectar™ will be a leader in science-based natural healing and wellbeing, benefiting our customers and the world.

Our Mission

To protect and activate wellness naturally through our commitment to developing trusted, science-based, doctor-formulated products while being socially and environmnetally responsible.

"We have committed our lives to this cause and to make corporate resources available to improve the lives of those often forgotten by society". J.L. & Alessandro

Our Values

Our Values

NaturaNectar's values have been blended by a great dosage of significance. Here is the formula:
It was one of the many trips I have done from Miami to Sao Paulo. As a senior executive of a large multinational company with responsibilities all over Brazil, I was very used to this trip. This one was different though, it was to explore my exit strategy. After 21 years, I felt that it was time to do something fundamentally different with my life and career. I was on my way to explore the potential business opportunity that today we call NaturaNectar.
As I crossed the Equator line flying over South America, I started to type in a few basic caveats that we (Alessandro and I) would have to agree upon before we could do any business together:

Be conscious of the many needs “our neighbors” in many parts of the world have. At least 10% of the company’s profits would be directed to charity.

Absolutely conduct our business with the highest degree of integrity, ethics and respect.

Pledge to learn to appreciate and value each others’ strengths and help one another bridge our gaps.

It was an amazing thing when I presented this to Alessandro. His face could not hide how aligned our thoughts were, although we had only known each other for a short time.

Jose Luiz (“JL”) Paes-Leme
Founder/CEO

Passion

Passion

We do what we do because we love it. It gives us a sense of purpose.

“Because of our shared sense of purpose, there is a continuously renewed motivation that keeps us going and striving to overcome all the obstacles.” Alessandro

Purpose

Purpose

We give back at least 10% of all our profits to those who need it the most and that’s what we love most about our business.

“It can’t be all about business and the bottom line. We recognize that there are great needs out there. We decided to do something to help our neighbors and make that a part of our company’s DNA.” J.L.

Drive

Drive

We strive to innovate and continue to introduce new, ground-breaking products helping to improve our customers’ quality of life.

“New Product Development is the key to unleashing the power of our natural extracts into additional areas of health prevention and wellbeing.” Alessandro

Truth

Truth

 We only develop products that are underlined by scientific research.

 “We don’t take the easy road. If there is no scientific evidence for the claims we intend to make, we simply won’t make them. We conduct business with total integrity.” J.L.

 

Sustainability

Sustainability

We respect and care for the environment created to sustain life.

“With our core natural extracts based on bee propolis, preserving and sustaining the environment for the honeybees is a fundamental area of concern.” Alessandro

Respect

Respect

We treat our Employees, Customers and Partners with respect and appreciation.

“In all our interactions, we will always strive to build long term and positive relationships.” J.L.

* THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT CURE OR PREVENT ANY DISEASE.